Epilogue: The Freedom of Not Being Precious

So here we are, at the end of this little book, and there’s one more thing I want to leave you with: Why? Why does any of this matter? What’s the point of not being precious? I’ve thrown a lot at you—stories, ideas, concepts, examples—but if there’s one thing I want you to take away, it’s this: not being precious allows you freedom.

When you’re not precious, you’re not a slave to any one idea, client, job, worldview, or business model. You’re not shackled by the fear of failure or the pressure to maintain some perfect image. Instead, you have the freedom to move, to pivot, to walk away when something isn’t right for you. That’s the heart of it. You’re not held captive by the need for everything to be just so.

Freedom isn’t always glamorous. It comes with its share of valleys—long stretches where things are uncertain, where you’re between projects, or where your decision to walk away from one thing means you’re temporarily floating in the chaos of the unknown. Those moments are hard. They mess with your mind, your sense of purpose. You wonder, “What am I even doing here?” But let me tell you something: the peaks that follow those valleys, the moments of clarity, creation, and genuine progress—they’re worth it.

That’s why I wrote this book. It’s not just about blowing things up or pivoting for the sake of pivoting. It’s about finding the space to live a life where you’re not beholden to anyone or anything that doesn’t align with who you are or what you stand for. It’s about having the freedom to make choices that are in line with your values, your ethics, and your worldview—without compromise.

Sure, you might face challenges. You might face uncertainty. But in the end, I truly believe that freedom is the better way to live. It allows you to do your best work, to find joy in what you create, and to stand firm in your convictions. And while the struggle is real—and yes, it is real—I believe that freedom is worth every bit of it.

So, as you finish this book, think about where you can let go of being precious. Think about the places in your life where you can choose freedom over fear, over safety, over stagnation. Because in the end, it’s not about being reckless or rebellious for its own sake—it’s about living and working in a way that gives you true freedom.

That’s what not being precious is all about. Freedom. And I believe that’s a good thing.